From 15 to 26 June 2025, our team at DigiPay.Guru had the privilege of visiting Addis Ababa, Ethiopia, to engage with leading fintech companies and industry stakeholders.
Unlike a conference or trade event, this was a focused business visit designed to build direct connections, understand real market needs, and explore areas of collaboration & growth.
Here are some of the highlights and insights we carried back from Addis Ababa.
Purpose of the Visit
Ethiopia is emerging as one of Africa’s most dynamic markets for financial technology, with growing interest from banks, fintechs, and institutions in adopting digital solutions.
Our objective in Addis Ababa was straightforward: to meet key decision-makers, listen to their perspectives, understand the real needs of banks & fintechs in Ethiopia, and explore how DigiPay.Guru’s digital payment solutions can support their ambitions.
This visit was not about showcasing alone but about listening and learning. By engaging face-to-face, we gained valuable insights into how financial institutions in Ethiopia are approaching digital transformation and where they see the greatest opportunities for partnership.
Meetings and Interactions
Over two days, our senior sales manager met with executives from prominent fintech companies, banks, and technology partners.
These conversations were open, forward-looking, and filled with ideas about how technology can bring services closer to people.
This opened pathways for collaboration across several domains, including:
- E-wallet and mobile money platforms for wider financial inclusion.
- International remittance solutions to connect Ethiopia with global markets.
- Agency banking to extend services to rural and underserved regions.
- eKYC and compliance software to streamline onboarding and meet regulatory standards.
The conversations were collaborative in spirit. Many leaders expressed keen interest in agile, customizable solutions rather than rigid, one-size-fits-all platforms.
This feedback reinforces our belief that: DigiPay.Guru’s flexible product suite is well-suited to support Ethiopia’s financial sector.
Key Outcomes
The visit marked the beginning of several promising relationships. It gave us stories, insights, and a stronger sense of responsibility.
Plus, we saw the determination of Ethiopian institutions to embrace innovation and the eagerness to collaborate with partners who understand their vision.
We left Addis Ababa with clear alignment on the following points:
- Institutions are looking for technology partners who understand both the technical and regulatory landscape.
- There is a strong appetite for co-developing solutions tailored to Ethiopia’s unique needs.
- Decision-makers value providers who bring both product maturity and adaptability to local contexts.
By addressing these priorities, we believe DigiPay.Guru can play a meaningful role in enabling Ethiopia’s digital finance growth.
Our Commitment
At DigiPay.Guru, we see this visit as the start of a long-term engagement. Our commitment is not only to deliver proven fintech software but also to walk alongside our partners as they shape the future of financial services in Ethiopia.
We remain ready to:
- Support banks and fintechs with scalable, secure platforms.
- Adapt our solutions to local requirements and customer expectations.
- Facilitate innovation that expands access to financial services and drives inclusion.
By combining global expertise with local collaboration, we aim to contribute to Ethiopia’s journey toward a more innovative and inclusive digital economy.
Looking Ahead
This visit reaffirmed the importance of personal connections in building trust and opening opportunities. The warm welcome we received from Ethiopian leaders was encouraging, and we are excited to nurture these relationships into tangible collaborations.
At DigiPay.Guru, we look forward to deepening these relationships and continuing the journey together towards a digital economy that includes, empowers, and uplifts.
